Bookkeeping that equips businesses to thrive from the Inside Out.

Thriving from the Inside Out…

You started your business to do great work - not to track down invoices or run payroll. Your expertise is valuable. Your time should be spent on what you’re best at.

For many founders, the magic that’s missing is bookkeeping help. Small businesses don’t have the resources to hire an employee for these departments, and don’t always have the need for a full-time employee. Outsourcing can be helpful, but it’s just that - outsourcing.

Inside Out is just the opposite - we’re your trusted bookkeeping partner that equips your business to thrive from the inside out.

Inside Out is an extension of your team, ready to come alongside and help you bring your talents to the world. We’ve got 20+ years of experience in all the tasks that are overwhelming you:

Bookkeeping | Payroll | HR Advisory Services | Coordinating Benefits

Your business is your livelihood, your passion, your whole life. You deserve quality service and focused support from an equally passionate person. With Inside Out, you’ll feel strengthened and equipped for the future because you have someone who believes in your business as much as you do.

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〰️ Health & Wellness 〰️ Creative Arts 〰️ Branding 〰️ Marketing

Inside Out primarily serves small, service-based businesses. The term “small business” can be vague, but we partner with entrepreneurs of companies with up to 50 employees.

No matter how big or small, don’t let your business size or revenue keep you from reaching out. More than anything, we want to work with people who are passionate about their work.

Let’s talk more about how we can work together and get you the organization and peace of mind you need!

Our Services

Our core offering is bookkeeping, but we’ve got experience in other areas too. If you need something beyond what you see here, don’t hesitate to ask. If it’s outside of our expertise, we have a big network of experts we can refer you to.

All our packages are customized to meet your unique needs. We’ll never try to sell you services you don’t need. Together, we’ll create a plan that fits your budget.

As we take charge of the details, you’ll have more time to develop relationships, land more projects, and dive into the work you love. We’ll function as your second set of eyes on everything going in and out of your accounts. Your clients will experience a billing process that reflects your company well.

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Full Service Bookkeeping

Bookkeeping keeps financial data organized and easy to access while remaining compliant with applicable laws.
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● Analyzing financial transactions
● Monthly Reconciliations
● Partnering with your Accountant or CPA for tax prep
● Financial Dashboard - Creation, Implementation, Maintainance
● Invoicing
● Collections
● Accounts Receivable
● Accounts Payable
● Financial Review - weekly and monthly, keeping you close to your financial story
Payroll Management

Whether you use Quickbooks or a third-party payroll company, accountant, and employee needs. We can integrate into the system that works best for your company, accountant, and employee needs. We provide a range of platforms and skills to keep your employees and contractors paid.
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● Executing payroll for employees and contractors
● Tracking time and PTO
● Setting up retirement contributions
● Tracking and distributing commissions
Human Resources

As your HR Advisor, we’ll work to keep people organized, improve employee relations, encourage staff development, and boost retention. Together, we’ll create systems, policies, and documents that reflect the unique culture and values of your organization.
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● Organizing applicants
● Onboarding - new Employees and contractors
● Organizing employee and contractor files
● Creating and revising employee handbooks
● Writing offer letters
Benefits Coordinator

As your Benefits Coordinator, we’ll work with you to find the best benefits for your team. We’ll communicate with employees to help them choose plans, get enrolled, and answer questions throughout the process. We’ll source benefits solutions that best suit your business, your people, and your budget.
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● Researching insurance agencies, providing recommendation
● Coordinating open enrollment
● Assisting employees with changes, updates, and information
● Enrolling new hires in benefits
● Coordinating communications between provider and employees as needed
● On-call availability to answer questions and guide employees through benefits enrollment

Working Together Made Easy

It can be intimidating to share financial information and responsibilities. Trust and transparency is our foundation. Our process makes it easy to get started and stay informed. We’ll come alongside you and apply our expertise, giving you the clarity and peace of mind you need to make sound decisions.

Onboarding

Onboarding begins when we receive a signed contract and the deposit is paid. This phase takes approximately one month. We don’t rush the process because this step is crucial to setting your business up for success. As we progress through onboarding, you’ll begin to feel less stressed and more at ease. This phase most often includes:

Creating a custom checklist and plan of action
Auditing chart of accounts and financial statements
Assessing current tools, software, and accounts
A 60-minute virtual meeting to understand clients, vendors, accounts, and operations
Setting up software and accounts to streamline and improve financial workflow
30-minute virtual onboarding wrap-up to review completed work and set clear expectations on reporting, workflow, plans, and more

Connect & Assess

We want to know what’s going well and what’s not working. We’ll do a quick review of your books so we can get an accurate understanding of your current situation and needs. Once we’ve got a handle on what you need, we’ll send a customized proposal over for your approval.

60-minute virtual Discovery
Review of books, benefits, or other pertinent information
Proposal

Ongoing Engagement

This is where you’ll really start to feel the overwhelm melt away. Once onboarding is complete and things are set up, you can rely on us to execute the plan. This ongoing work is different for every company, but always includes:

Consistent communication regarding accounts, AP/AR, or items specific to your contract
Reliable data and a clear picture of your finances, helping you make real-time business decisions
Space to discuss ideas, concerns, and options that will help grow your business
Connecting you with resources, advice, and best-practices that will enhance our partnership and add to your success
Continuation of agreed-upon services

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Our process will improve your financial workflow, give you a clear understanding of your financial landscape, and provide the data you need to make sound decisions. And best of all, you will feel the relief that comes when you have a trusted partner to rely on.

Christina Wilkerson, CPB

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I got my start with business management in 2003 when my dad founded a commercial construction company. He needed some office help and I jumped right in. Over time, my responsibilities expanded. This gave me space to grow my natural talents of finance and administration. I loved supporting my dad and his team. I was so proud I could give him peace of mind with the skills and support I brought to work each day.

Over the years, I continued to work as a bookkeeper for other small, local businesses. I quickly learned that the biggest thing most businesses need is someone who functions as an extension of their team, able to provide critical services with holistic support and care.

It’s been over 20 years since I started my journey down this winding career path. Each season of life and business is different, and can sometimes feel chaotic. But with patience and consistency, we find balance. Regardless of what we do for work, our lives have a huge potential for impact - in our families, circles of influence, communities, and beyond.

This is what drives me every day: focusing on the heart and soul of a business, so we all flourish from the inside out.

What our clients are saying about working with Inside Out

Arrow

“She brought her accounting knowledge and skills to our business to clean up a mess in our QuickBooks account and educate us on the proper ways to work with accounting firms. Christina’s role has grown since she started with us into other accounts payable and receivable roles. She has always been organized and professional in these roles and has been trusted with financial access, agency funds, and direct client interactions. Christina has brought ideas and processes to our agency that have made it a better organization. Christina is the ultimate HR professional and relationship maker. She has a way to fit in with any team member and make them comfortable in talking with her. She is kind, humble, intelligent, and inspiring. She is always eager to meet new people and work with them to make their transition into employment easier for all.”

Shannon S.

Marketing Agency

Nominee

“I have worked very closely with Christina during the past four years. I have been consistently impressed by Christina’s joyful attitude towards her work, detailed communication style, and genuine care for her teammates. She oversees key administrative functions, including assisting with payroll, HR, invoicing, bookkeeping, office management, and other core administrative tasks that require high levels of trust. In addition to having a high degree of integrity and a cheerful personality, she is a self-starter that proactively asks the right questions and brings solutions to administrative challenges. Her interpersonal skills have allowed her to develop productive working relationships with her teammates that boost morale, and her ability to remain unflustered during seasons of intense change, like the 2020 pandemic, proves her ability to work well under pressure.”

Matt S.

Brand Agency

Goldmill Co.

“Inside Out helped illuminate areas for saving and even how to maximize cash flow. Their expertise in the field helped implement some new ways for me to think about our numbers.

You don't know what you don't know. A big fear of mine was not knowing if I was even doing business correctly. Bringing on a team and having payroll was a new task. Inside Out helped show me that not only were we on the right track, but that growth was closer than I believed. Numbers and bookkeeping can be daunting when that is not your world. Inside Out does a phenomenal job of taking what could be scary and complex and making it very digestible.”

Trey T.

Brand Agency

X10 Ventures

“Inside Out manages all of our financials and bookkeeping so we can focus on what we do best - growing our business and working to change the lives of our clients.

I was always afraid I wasn’t doing things correctly and it was going to come back and impact me negatively. I never had a good sense of where our business was financially day over day and week over week.

They’re just the best. One of the greatest things about having Inside Out on our team is that we get all of the benefits of a fully engaged team member focused on our financial picture without having to pay for a full-time financial team member.”

Phil R.

Acquisitions

“ Not only is Christina an expert, she is always available to answer questions and to solve any problems I may encounter. I love knowing that she’s just a text or a phone call away and that she’s going to know the answer OR find out the answer to any question or concern on my mind. Being a retail business owner, I have several balls in the air at one time. The juggling of tasks was draining me of the creativity and energy I needed to make my shop successful. Keeping up with financial statements, taxes, etc. became a chore and something I procrastinated which led to a big hassle at tax time.

Doing this on my own, I was constantly questioning whether I was correctly keeping track of and reporting expenses. Plus, I was disorganized and worried about being behind or misreporting my income/expenses. Since hiring Inside Out, I no longer worry about any of that. It’s such a relief knowing that my books are correct and never behind.”

Jennifer W.

JW Jewlery & Home

Strategic Hype

Inside Out has taken the stress out of my business finances and made it easy for me to focus on my areas of expertise. Christina always knows the answers to my questions or where to find the information I need. It's been an amazing bookkeeping experience! You can hire anyone for bookkeeping, but Christina acts as an ally and encourager for me AND my business. It's amazing to know that I can relax and run my business with the insight and assistance from the Inside Out team.

Andrea F.

A few answers to a few questions

On paper, we're a company you contract for bookkeeping. But in practice, we’re your business’ BFF. We’re here to champion your work through our work.
How we work together in the day-to-day will be discussed in the proposal and onboarding process. You’ll have a clear understanding of how we’ll work together and what to expect.
We don’t offer CPA services (yet). But working with a bookkeeper is like prepping for tax season all year. Getting things in order makes tax season less stressful and rushed because you’re already organized. If you’re looking for a CPA, we’re happy to help you find one.
No business is too small, everyone needs bookkeeping! We work with solopreneurs, partnerships, mom and pops, and small to medium sized businesses.
No matter how big or small, don’t let your business size or revenue keep you from reaching out. More than anything, we want to work with people who are passionate about their work.
We’ve worked with a surprising variety of small businesses. Some of our clients include companies in branding, marketing, construction, consulting, and even custom upholstery.
I’m happy to help out as needed and will send you a price quote before we get started.
No. There are many variables that affect pricing, and each client will receive a customized quote before we begin work. Because pricing is set up at the beginning, you’ll know what to expect up front.
Onboarding begins when we receive a signed contract and the deposit is paid. This phase takes approximately one month, but it can vary depending on several factors. If it will take longer than 30 days, we’ll let you know up front. We don’t rush the process because this step is crucial to setting your business up for success.
If you’re really in a rush, we can expedite the onboarding process for an additional one-time fee that is outlined in your proposal.
No. Inside Out does not perform clerical or executive tasks like booking flights, scheduling, calendar management, event planning, or errands.